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START WITH WHY - Simon Sinek


How Great Leaders Inspire Everyone To Take Action Absolutely love love loveee this book! It was so enjoyable. I am already on that wavelength, and searching for/living my why, and how my actions can support my why but this book make it SO much more clear. It just gave me a better understanding and new ideas. I would recommend it to EVERY LIVING BEING! This is actually SO important for all of us to know; our whys. I hope these highlights help you get to know yourself a bit better!! If you're not sure how to figure out your why let me know and I am happy to provide you with a few exercises!! It's really fun I swear.

  • There are leaders and there are those who lead. (5)

  • They inspire us. (5)

  • Great leaders, are able to inspire people to act. (6)

  • recruit people that all fit based on the original intention. (15)

  • There are only two ways to influence human behaviour: you can manipulate it or you can inspire it. (17)

  • Fear, real or perceived, it arguably the most powerful manipulation of the lot. (21)

  • "They never have the time or money to do it right first time," she said of her client, "but they always have the time and money to do it again." (23)

  • Peer Pressure (24)

  • We fear that we may be wrong. (24)

  • Real innovation changes the course of industries or even societies. (26)

  • The Golden Circle (38)

  • Start everything we do by first asking why. (38)

  • "People don't buy WHAT you do, they buy WHY you do it." (41)

  • The power of WHY is not opinion, it's biology. (55)

  • Why is it that things are not a balance of science and art, but always art before science? (59)

  • To the Dell or HP user, their computer, no matter how fast or sleek, is not a symbol of a higher purpose, cause or belief. It's just a computer. (64)

  • A WHY is just a belief. That's all it is. HOWs are the actions you take to realize that belief. And WHATs are the results of those actions - everything you say and do: your products, services, marketing, PR, culture and whom you hire. (67)

  • Authenticity cannot be achieved without clarity of WHY. And authenticity matters. (69)

  • Starting with WHY is what inspires people to act. (70)

  • There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people. (73)

  • When we are inspired, the decisions we make have more to do with who we are and less to do with the companies or the products we're buying. (74)

  • If your WHYs and their WHY correspond, then they will see your products and services as tangible ways to prove what they believe. (74)

  • Focus on the people who believe what you believe. (80)

  • Value, by definition, is the transference of trust. (84)

  • Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, having good fortune or navigating internal politics. Leading, however, means that others willingly follow you. (85)

  • The goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe. (90)

  • What all great leaders have in common is the ability to find good fits to join their organization. (93)

  • "You don't hire for skill, you hire for attitude. You can always teach skill." (93)

  • When motivated by WHY, success just happens. (96)

  • Innovation happens at the edges. (99)

  • Average companies give their people something to work on. In contrast, the most innovative organizations give their people something to work toward. (99)

  • Innovation was born out of struggle. (101)

  • They believed they could and they trusted their people to do it. (101)

  • We trust familiarity over experience. (103)

  • Great organizations become great because the people inside the organization feel protected. (105)

  • Great leaders, lead with WHY. They embody a sense of purpose that inspires those around them. (109)

  • The early majority, indeed the entire majority, need the recommendation of someone else who has already samples the product or service. (120)

  • The point at which an idea becomes a movement. (120)

  • You don't just want any influencer, you want someone who believes what you believe. (122)

  • The WHY is the belief that drives the decision, and WHAT it does provides us a way to rationalize the appeal of the product. (125)

  • Martin Luther King - his ability to put his WHY into words. He talked about what he believed. And his words had the power to inspire. (128)

  • "I Believe."

  • "I Believe."

  • "I Believe."

  • But how many people showed up for Dr. King? Zero. They showed up for themselves. It was what they believed. It was what they saw as an opportunity to help.

  • Showing up that day was one of the WHATs to their own WHY.

  • It wasn't the details of his plans that earned him the right to lead.It was what he believed and his ability to